When seeking venture capital, you need to make sure you have a solid case as to why your business is worth investing in. This involves showcasing not just the potential returns of your business but also how these returns will be achieved. Below are some proven strategies you should use when pitching to venture capitalists. Demonstrate Your Commitment to Success To show venture capitalists why your business is worth investing in, you need to demonstrate that you're serious about success and are willing to do whatever it takes to achieve it.